What Every Writer and Author Needs to Know about Ingram, featuring Robin Cutler

Jul 15, 2019

Robin Cutler

Ingram and Amazon are arguably the two most important companies when it comes to how the book industry functions—and while Amazon gets a lot of visibility and media attention, Ingram tends to be a bit more amorphous for authors. This episode breaks down what’s what at Ingram—helping authors break down the many branches of Ingram and why it all matters. Guest Robin Cutler of IngramSpark gives an insider perspective about this all-important player in the book publishing space.


As the Director of IngramSpark at Ingram Content Group, Robin Cutler is committed to helping independent publishers easily get their content into the hands of readers around the globe. To help make this happen, she leads the development of IngramSpark and continues to support and refine the platform to better serve independent publishers around the world. She is a leader in the independent publishing space, and when not developing new programs and services for IngramSpark, she can often be found sharing her expertise at industry events around the world.

Writing Action: Spend Time with Books

Take a few field trips—to the closest bookstore, to your local library, and then to any retailer that sells books. Pick the books up, flip through them, look at the quality of the books. Become a student of books, and not just for their content, but for their production value. Notice the paper, the design, the colors, how certain kinds of ideas trend in certain categories. Knowing something about what a book is supposed to look like will help give you a measure for your own expectations—and for industry expectations for your future book too.

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