Fred Dust

This week, Grant and Brooke talk about conversations, and how and why designing conversations and having conscious conversations can be game-changing for you in your life as an author, and your life in general. Guest Fred Dust, author of Making Conversation, shares anecdotes from his own publishing journey, and engages Brooke and Grant with some role play to support listeners to think about moments when you might face an opportunity to change a conversation’s direction, or just generally design one for maximum productivity and benefit.


Fred Dust was a Senior Partner and Global Managing Director at international design firm IDEO. A leading voice and practitioner of human-centered design and networked innovation, he helps organizations in media, finance, retail, and health confront disruption stemming from shifts in consumer behavior, social trends, economic pressures, and new technology. Prior to IDEO, Dust worked as an architect and spent eight years working with independent artists and major art organizations. He chairs the board of Parsons and sits on the board of the New School, NPR, and the Sundance Institute. He lives in New York City.

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